Research, Analysis and Execution.

Prior to execution it is important to conduct thorough market research to understand what the competition is doing in order to detect best practices and carry them through to execution to pave the way for success.

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¿What it is included in Email marketing Audits ?

We know that it is difficult to have a small email marketing team and still get the full potential expected from the channel. That is why we offer you this advisory service with the main objective of providing support to help you maximize the profitability of this channel.

As a result of many years specialized in the Email Marketing channel, we offer a comprehensive service, which includes a detailed analysis of the Email Marketing objectives/strategy outlined by the company, content analysis with the objective of following the best deliverability practices, follow-up of the proposed improvement plan. It also includes a brief sectorial analysis.

0.1

Benchmarks

This first phase consists of research and analysis with the objective of detecting industry best practices and opportunities with functional ideas. It is important not to lose sight of those practices that the competition is applying to inspire us in order to increase the impact of the channel.

0.2

Strategy analysis

This second phase of strategy analysis will help us to understand the entire customer journey, focusing on the quickwins that will help us maximize benefits in the short term. There will also be a second phase of analysis of the automated workflows that are being applied to detect their optimization and proposals for improvement.

0.3

Audits

Content audits are very important to maximize Deliverability in the different ISPs. They will help us to work on all deliverability best practices, thus ensuring their correction and improvement.

0.4

Action plan and Follow up

The last phase, “Action plan and follow-up” will help us to monitor all the improvement proposals applied in the previous phases, with the objective of controlling the key metrics and KPIs in the business.

Research, Analysis and Execution.

¿What it is included in Email marketing Audits ?

0.1

Benchmarks

This first phase consists of research and analysis with the objective of detecting industry best practices and opportunities with functional ideas. It is important not to lose sight of those practices that the competition is applying to inspire us in order to increase the impact of the channel.

0.2

Strategy analysis

0.3

Audits

Content audits are very important to maximize Deliverability in the different ISPs. They will help us to work on all deliverability best practices, thus ensuring their correction and improvement.

0.4

Action plan and Follow up

The last phase, “Action plan and follow-up” will help us to monitor all the improvement proposals applied in the previous phases, with the objective of controlling the key metrics and KPIs in the business.

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